Depop Redesign (Spec)
Depop is a unique hybrid platform that merges e-commerce with lifestyle elements, providing users with the opportunity to curate shops showcasing preloved items, predominantly apparel, all while expressing their individuality akin to popular social media platforms like Instagram. During my Capstone pursuit for a Master's in Human-Computer Interaction, my colleagues and I delved into a comprehensive analysis aimed at enhancing Depop to better cater to user preferences. Through extensive user research, we undertook foundational usability tests and deployed SUS surveys to evaluate our design's impact. Ultimately, our efforts culminated in the development of a refined Mid-Fi prototype and a detailed report outlining our findings.
Time: 10 weeks Tools: Sketch + Axure
Problem
To enhance user satisfaction and increase efficiency, it is essential to optimize the navigation and design elements within a mobile shopping application. By simplifying the user interface, incorporating intuitive search functionalities
Action
Extensive research was conducted, incorporating a wide array of methodologies. Our initial research found that users were confused by the checkout process of the existing design - we set out to address this while freshening the UI. This process, coupled with a redesigned UI focused on domain standardization, served to highlight and reinforce the e-commerce elements of the
Result
Our end result was an updated prototype. SUS testing results unequivocally confirmed that the recent redesign efforts have indeed achieved the desired success.
Original Profile
Before
- Buy button obscured
- Domain conventions not followed
- Item and descriptive descriptive information unclear
Methods
Research & Exploration
Redesign
After
- Ecommerce integrated more clearly with social media platform
- UI redesigned for smoother UX, simplified navigation for clarity and readability
- Domain Standards followed
Interviews
Our team meticulously carried out user interviews to decipher our user's needs thoroughly and acquire a deeper comprehension of their challenges with the platform. These insightful sessions served as the cornerstone for developing our personas.
Personas
Personas were meticulously crafted to align seamlessly with our user stories, enhancing our ability to deeply connect with our users on a more personal level. This strategic approach proved
Competitive analysis
Our team carefully scrutinized a diverse range of platforms such as Instagram, Etsy, and Poshmark to delve deep and acquire valuable insights into similar applications.
